By David Bain
Whether the ebook's free or costly, you're wasting your own time, and more importantly, reducing your brand value by promoting a worthless product. So make sure that your ebook has 'added value' for your consumers.
Why write an ebook?
An ebook is either just a marketing tool or both a revenue generator and a marketing tool. If you choose to charge for your ebook, then its value as a marketing tool will be diminished. You have to decide whether you'll gain more long-term value from selling the ebook or telling your readers about an additional product or service. Just bear in mind that if you've chosen to sell the ebook, the information that you provide should be original, unique, and it should be difficult to offer a free alternative quickly.
How do you write an ebook?
An ebook is generally written in HTML, although many of the top pieces of ebook software generally have WYSIWYG editors as well. My ebook has been written using eBook Pro which is one probably the leading piece of ebook software in the marketplace. There are of course other packages available, but I'm happy to recommend this one. Before you buy your software, make sure that you get a decent set of instructions or preferably some practical 'how to' videos as well as some reliable backup support. It's important to make sure that your ebook looks as professional as possible.
What are the marketing benefits of writing an ebook?
Conventional marketers will tell you that you need to get the press talking about you. Free editorials give a business the opportunity to appear in a newspaper or magazine at no charge. A free ebook has the potential to have just as much impact. Once the ball starts rolling, your ebook could be distributed by recommendation without any effort. A 'viral ebook' has a button on it that lets readers click to automatically email the download link for the book to a friend. Click on the 'Email a friend' button at the top of this ebook and email a few of your friends to see how easy it is. As you can imagine, this could have an exponential marketing impact.
David Bain is founder of the independent business articles resource, http://www.BuildYourOwnBusiness.biz . BuildYourOwnBusiness offers the latest business news & management advice on how best to build your own business - business articles on Strategy, eBusiness, Change Management & much, much more.
Article Source: http://EzineArticles.com/?expert=David_Bain
Friday
Yahoo Online Business Opportunity: Make Use Of This Powerful Business Tool
By Christopher Kyalo
The number of extremely useful business opportunity tools that are available online for free is amazing and the sad thing is that many are hardly put to use by many including a particularly powerful one from Yahoo.
I am referring to the Yahoo groups program, which is a wonderful online business opportunity tool that can make a huge difference in the performance and efficiency of any business. There are numerous businesses that have already greatly benefited from using Yahoo groups even as many others remain in the dark. The program is free and is financed by some very limited ads that go out with all your mailings and messages. But this does not stop an email marketer including their own ads in the messages that they send out.
While it is true that other major search engines have also recently launched similar tools, the Yahoo groups remains in a class of its own in terms of what it can deliver and the sheer experience of being the premier and largest free email service provider.
Yahoo groups can be used for many different functions and applications but for the purposes of this article we shall concentrate on one. And that is the distribution of an email newsletter and full management of an email opt-in list.
No serious online business opportunity can be taken full advantage of without an email opt-in list and the Yahoo groups program is capable of fully managing and delivering email on a regular basis to a large list very efficiently.
Learn more about the best home business opportunity from a blogger who rakes in thousands of dollars... and growing from their home business.
Article Source: http://EzineArticles.com/?expert=Christopher_Kyalo
The number of extremely useful business opportunity tools that are available online for free is amazing and the sad thing is that many are hardly put to use by many including a particularly powerful one from Yahoo.
I am referring to the Yahoo groups program, which is a wonderful online business opportunity tool that can make a huge difference in the performance and efficiency of any business. There are numerous businesses that have already greatly benefited from using Yahoo groups even as many others remain in the dark. The program is free and is financed by some very limited ads that go out with all your mailings and messages. But this does not stop an email marketer including their own ads in the messages that they send out.
While it is true that other major search engines have also recently launched similar tools, the Yahoo groups remains in a class of its own in terms of what it can deliver and the sheer experience of being the premier and largest free email service provider.
Yahoo groups can be used for many different functions and applications but for the purposes of this article we shall concentrate on one. And that is the distribution of an email newsletter and full management of an email opt-in list.
No serious online business opportunity can be taken full advantage of without an email opt-in list and the Yahoo groups program is capable of fully managing and delivering email on a regular basis to a large list very efficiently.
Learn more about the best home business opportunity from a blogger who rakes in thousands of dollars... and growing from their home business.
Article Source: http://EzineArticles.com/?expert=Christopher_Kyalo
Tuesday
You Need Your Own Website Whether or Not You Sell Online
By Kathryn Beach
Whether your business exists solely on the internet or in a traditional bricks-and-mortar storefront, you will benefit from an online presence. Customers, potential employees or business partners and perhaps even investors can quickly and easily find out more about your business and the products or services you have to offer from your website.
Most affiliate marketers do not realize the importance of creating quality website content to the success of an affiliate business. Providing a constant stream of fresh, compelling content is vital to branding your name and your business. You can't do this with a cookiecutter affiliate website; you need one of your own.
Customers research and compare product specifications, quality, and prices. If you are an online affiliate marketer, a cookiecutter affiliate website will build the mailing list of the product owner; you need your own website to brand your name, your business, and your unique selling proposition. If you plan on selling offline, many of your customers will still appreciate being able to research from home.
Many consumers these days research products online before they buy from a bricks-and-mortar store, so if you provide them with the info they seek as well as the ability to purchase immediately, you may capture customers that would otherwise have ended up buying from your competition.
A well-designed website can project the image and professionalism of a much larger company onto your little home business, so spend some time designing your site carefully.
Internet marketing research firms predict that the number of online consumers will grow at a rate of 30 to 50 percent over the next few years. These numbers alone should be enough to persuade you that your business should have a website presence.
A poorly designed website can ruin your business image by sending entirely the wrong message, so take the time to build a phenomenal site. There are many websites offering professionally-designed templates with prices from free on up. Then you need a domain name and hosting provider and grab a mentor while you're at it. You'll be up and running before you know it.
Hop on over to Affiliate Marketing Tips where you'll find an expanding universe of small business promotional tools and tips you can use right away to build your business using smarter marketing. Plus a free Opt In Master Course to help you build your list, and so much more.
Article Source: http://EzineArticles.com/?expert=Kathryn_Beach
Whether your business exists solely on the internet or in a traditional bricks-and-mortar storefront, you will benefit from an online presence. Customers, potential employees or business partners and perhaps even investors can quickly and easily find out more about your business and the products or services you have to offer from your website.
Most affiliate marketers do not realize the importance of creating quality website content to the success of an affiliate business. Providing a constant stream of fresh, compelling content is vital to branding your name and your business. You can't do this with a cookiecutter affiliate website; you need one of your own.
Customers research and compare product specifications, quality, and prices. If you are an online affiliate marketer, a cookiecutter affiliate website will build the mailing list of the product owner; you need your own website to brand your name, your business, and your unique selling proposition. If you plan on selling offline, many of your customers will still appreciate being able to research from home.
Many consumers these days research products online before they buy from a bricks-and-mortar store, so if you provide them with the info they seek as well as the ability to purchase immediately, you may capture customers that would otherwise have ended up buying from your competition.
A well-designed website can project the image and professionalism of a much larger company onto your little home business, so spend some time designing your site carefully.
Internet marketing research firms predict that the number of online consumers will grow at a rate of 30 to 50 percent over the next few years. These numbers alone should be enough to persuade you that your business should have a website presence.
A poorly designed website can ruin your business image by sending entirely the wrong message, so take the time to build a phenomenal site. There are many websites offering professionally-designed templates with prices from free on up. Then you need a domain name and hosting provider and grab a mentor while you're at it. You'll be up and running before you know it.
Hop on over to Affiliate Marketing Tips where you'll find an expanding universe of small business promotional tools and tips you can use right away to build your business using smarter marketing. Plus a free Opt In Master Course to help you build your list, and so much more.
Article Source: http://EzineArticles.com/?expert=Kathryn_Beach
Monday
Zero To Hero - How A Homemaker Became A Successful Entrepreneur
By Andrew Shim
Chekan (pronounced Chek-Ahn) is a simple, wonderfully resourceful and positive lady who is one of the few friends who inspire me. This is simple account of how this stay-at-home Mom became an Entrepreneur who couldn't stop making money even if she tried!
Like many women, Chekan had simple expectations in life. She was was contented to be a stay-at-home Mom, taking care of her family, but When her kids were older and didn't need so much attention, she found a job at a major electronics production factory to keep busy and make a little extra money. She began picking up English simply to better herself. Eventually, her proficiency in English helped her secure a job in the company where I worked some ten years ago.
In her second year as receptionist in the company, fate took a cruel twist and changed her direction in life. Her husband was diagnosed with a illness which was potentially life-threatening. Faced with the very real possibility that she might have to be the sole bread winner, she did some serious thinking before joining a network marketing program dealing with household products. Although it was difficult at first, she carried on simple for the love of her family. She learnt the ropes of network marketing and quickly moved up the ladder to success. After approximately four years, she had six hundred members in her downline. Anyone involved in network marketing will tell you that this is a major achievement. She trained her downline well, encouraging them to succeed for their own betterment. This in turned, produced an army who worked hard, earning Chekan an impressive monthly commission to match her soaring reputation. She eventually reached an earnings level where she was rewarded with a brand new car fully paid for by the network marketing organization. Despite the many monetary and tangible rewards, what was more important was that Chekan had awakened the entrepreneur within her.
As Chekan moved on from success to success in her part-time network marketing business, she continued to keep her full-time job as a receptionist. She was later posted to a newly set-up division of the company, as an administrator. Most people thought this division was a waste of money and resources, resigning it to certain failure. As luck would have it, Chekan's manager eventually resigned leaving Chekan – who was the one who knew best the operation of the office - with the responsibility of running that office. Talk was that it would be a temporary situation, but Chekan, through sheer hard work proved everybody wrong and built that division into a veritable money making machine, using the skills and smarts that she learnt while building her network marketing business. We used to joke that this one-time homemaker now had more people working for her – in her full time job and part-time network marketing – than the boss of her full-time job!
I was privileged to work with Chekan for about a year before I left to set up my own businesses. I marveled at the workings of this God-fearing woman who by this time, could not stop making money even if she wanted to. Chekan is a perfect example of how to turn a crisis into opportunity and more. She now teaches ordinary women who were once like her to succeed and build a better life for themselves.
The lesson learnt from Chekan is simple. No matter who and what your circumstances are, you have the potential within you to achieve more than you ever dreamt possible. You CAN turn from a zero to a hero!
Andrew Shim is the owner and editor of PositiveMoneyIdeas.com a website which offers FREE Money Making Ideas for those interested in starting their own freelance or home based business. Visit his Work At Home Make Money Blog at HomeWithAndrew.com.
Article Source: http://EzineArticles.com/?expert=Andrew_Shim
Chekan (pronounced Chek-Ahn) is a simple, wonderfully resourceful and positive lady who is one of the few friends who inspire me. This is simple account of how this stay-at-home Mom became an Entrepreneur who couldn't stop making money even if she tried!
Like many women, Chekan had simple expectations in life. She was was contented to be a stay-at-home Mom, taking care of her family, but When her kids were older and didn't need so much attention, she found a job at a major electronics production factory to keep busy and make a little extra money. She began picking up English simply to better herself. Eventually, her proficiency in English helped her secure a job in the company where I worked some ten years ago.
In her second year as receptionist in the company, fate took a cruel twist and changed her direction in life. Her husband was diagnosed with a illness which was potentially life-threatening. Faced with the very real possibility that she might have to be the sole bread winner, she did some serious thinking before joining a network marketing program dealing with household products. Although it was difficult at first, she carried on simple for the love of her family. She learnt the ropes of network marketing and quickly moved up the ladder to success. After approximately four years, she had six hundred members in her downline. Anyone involved in network marketing will tell you that this is a major achievement. She trained her downline well, encouraging them to succeed for their own betterment. This in turned, produced an army who worked hard, earning Chekan an impressive monthly commission to match her soaring reputation. She eventually reached an earnings level where she was rewarded with a brand new car fully paid for by the network marketing organization. Despite the many monetary and tangible rewards, what was more important was that Chekan had awakened the entrepreneur within her.
As Chekan moved on from success to success in her part-time network marketing business, she continued to keep her full-time job as a receptionist. She was later posted to a newly set-up division of the company, as an administrator. Most people thought this division was a waste of money and resources, resigning it to certain failure. As luck would have it, Chekan's manager eventually resigned leaving Chekan – who was the one who knew best the operation of the office - with the responsibility of running that office. Talk was that it would be a temporary situation, but Chekan, through sheer hard work proved everybody wrong and built that division into a veritable money making machine, using the skills and smarts that she learnt while building her network marketing business. We used to joke that this one-time homemaker now had more people working for her – in her full time job and part-time network marketing – than the boss of her full-time job!
I was privileged to work with Chekan for about a year before I left to set up my own businesses. I marveled at the workings of this God-fearing woman who by this time, could not stop making money even if she wanted to. Chekan is a perfect example of how to turn a crisis into opportunity and more. She now teaches ordinary women who were once like her to succeed and build a better life for themselves.
The lesson learnt from Chekan is simple. No matter who and what your circumstances are, you have the potential within you to achieve more than you ever dreamt possible. You CAN turn from a zero to a hero!
Andrew Shim is the owner and editor of PositiveMoneyIdeas.com a website which offers FREE Money Making Ideas for those interested in starting their own freelance or home based business. Visit his Work At Home Make Money Blog at HomeWithAndrew.com.
Article Source: http://EzineArticles.com/?expert=Andrew_Shim
Saturday
An Introduction To Work At Home Business
By Kristy Annely
It is a dream of many Americans to be able to enjoy life without a rigid job routine as their home-based business brings in recurring income. There are innumerable businesses that can be done from home like telemarketing, online business transactions, and telecommuting. Money, planning, patience, time and product knowledge are the key factors in ensuring a fruitful home business.
The home-based business boom riding on top of the Internet wave has drowned many people financially. The chief reason for this is that many people seem to have forgotten that working at home actually means working hard, even if it is from within the comfort of one’s home.
There are various work at home business options for people to choose from. In the debt collection business, a growing number of cases of consumer debt has resulted in a greater need than ever for debt collectors. Therefore, this is a great time to enter into the field and start on the road to financial independence. Essentially, all a debt collector does is help businesses collect delinquent debts through the telephone and mail.
The advantage in having a home-based business is that it allows a person to have a lot of independence in setting the rules and systems. It does away with the need for dress code, reporting to seniors and coping with office politics. It is important that this freedom is judiciously used as a lack of systems and discipline is bound to turn the business into a loss. Many women have earned themselves praise as well as money by taking up home based business ventures. A home based business, just like any business needs significant investment of time and efforts to make it profitable. In the initial period, the income may not be sufficient and it could be a bit frustrating. However, when the larger picture is considered as also the intangible benefits of being your own boss, a home based business is well worth the initial struggle.
Work At Home provides detailed information on Work At Home, Work At Home Business, Work At Home Jobs, Work At Home Opportunities and more. Work At Home is affiliated with Home Based Businesses.
Article Source: http://EzineArticles.com/?expert=Kristy_Annely
It is a dream of many Americans to be able to enjoy life without a rigid job routine as their home-based business brings in recurring income. There are innumerable businesses that can be done from home like telemarketing, online business transactions, and telecommuting. Money, planning, patience, time and product knowledge are the key factors in ensuring a fruitful home business.
The home-based business boom riding on top of the Internet wave has drowned many people financially. The chief reason for this is that many people seem to have forgotten that working at home actually means working hard, even if it is from within the comfort of one’s home.
There are various work at home business options for people to choose from. In the debt collection business, a growing number of cases of consumer debt has resulted in a greater need than ever for debt collectors. Therefore, this is a great time to enter into the field and start on the road to financial independence. Essentially, all a debt collector does is help businesses collect delinquent debts through the telephone and mail.
The advantage in having a home-based business is that it allows a person to have a lot of independence in setting the rules and systems. It does away with the need for dress code, reporting to seniors and coping with office politics. It is important that this freedom is judiciously used as a lack of systems and discipline is bound to turn the business into a loss. Many women have earned themselves praise as well as money by taking up home based business ventures. A home based business, just like any business needs significant investment of time and efforts to make it profitable. In the initial period, the income may not be sufficient and it could be a bit frustrating. However, when the larger picture is considered as also the intangible benefits of being your own boss, a home based business is well worth the initial struggle.
Work At Home provides detailed information on Work At Home, Work At Home Business, Work At Home Jobs, Work At Home Opportunities and more. Work At Home is affiliated with Home Based Businesses.
Article Source: http://EzineArticles.com/?expert=Kristy_Annely
Friday
Internet Business Opportunity
By Kevin Stith
Internet business opportunities are highly appealing right now because of its accessibility. Lots of people now rely on the Internet for things that used to be done outside the home or office like paying bills, applying for jobs and even shopping.
But these business opportunities, however accessible, are risky. Surfing the net for business opportunities, one would be bombarded with sites telling you to drop everything and just start earning money in less than fifteen minutes by signing up and paying a fee. These ‘opportunities’ are designed to lure people into their sites and convince them to pay the fee by promising high incomes and other compensations like commissions and benefits. They make the business sound easy and instant but, in reality, take more legwork than just paying the fee.
Members of these sites are expected to sell the idea to other people. These new recruits would then have to pay the fee in order to be a member. It will be too late before they find out that the product they are selling and that the company they thought they were working for is nonexistent.
But there are also legitimate Internet businesses. These companies will tell you that starting a business on the Internet is a difficult task and is not as easy as the scam Web sites claim. With the advent of revolutionary technology where a gadget is considered obsolete even before it hits the market, maintaining a online business means cutthroat competition not only for customers but also sponsors and advertisers to finance the website. If you wish to start your own Internet business, you should first try to create and maintain your own website and see if it works for you. If it is too much for you to handle, however, one could still make use of the Internet as a venue for earning money by advertising your product on free Web sites and just letting the ball roll.
Business Opportunity provides detailed information on Business Opportunity, Internet Business Opportunity, Home Business Opportunity, Small Business Opportunity and more. Business Opportunity is affiliated with Business Valuation Software.
Article Source: http://EzineArticles.com/?expert=Kevin_Stith
Internet business opportunities are highly appealing right now because of its accessibility. Lots of people now rely on the Internet for things that used to be done outside the home or office like paying bills, applying for jobs and even shopping.
But these business opportunities, however accessible, are risky. Surfing the net for business opportunities, one would be bombarded with sites telling you to drop everything and just start earning money in less than fifteen minutes by signing up and paying a fee. These ‘opportunities’ are designed to lure people into their sites and convince them to pay the fee by promising high incomes and other compensations like commissions and benefits. They make the business sound easy and instant but, in reality, take more legwork than just paying the fee.
Members of these sites are expected to sell the idea to other people. These new recruits would then have to pay the fee in order to be a member. It will be too late before they find out that the product they are selling and that the company they thought they were working for is nonexistent.
But there are also legitimate Internet businesses. These companies will tell you that starting a business on the Internet is a difficult task and is not as easy as the scam Web sites claim. With the advent of revolutionary technology where a gadget is considered obsolete even before it hits the market, maintaining a online business means cutthroat competition not only for customers but also sponsors and advertisers to finance the website. If you wish to start your own Internet business, you should first try to create and maintain your own website and see if it works for you. If it is too much for you to handle, however, one could still make use of the Internet as a venue for earning money by advertising your product on free Web sites and just letting the ball roll.
Business Opportunity provides detailed information on Business Opportunity, Internet Business Opportunity, Home Business Opportunity, Small Business Opportunity and more. Business Opportunity is affiliated with Business Valuation Software.
Article Source: http://EzineArticles.com/?expert=Kevin_Stith
Thursday
How To Choose The Best Home Based Business
By Brian Pratt
If ever there was a time to start your best home based business - now is the time! There has never been such a large amount of information so readily available on the subject as there is now. Help abounds for you.
In this article, I will give you just a preview of what is out there, and how you might go about getting started.
Types of Home Based Businesses Available
Every business, whether in your home, storefront, or high-rise, consists of basically two types. You can provide a product, or a service.
Provide A Product
This traditional type of business requires being able to manufacture the product, distribute it, and store enough of it to meet demand. Here are a few ideas for this:
· Restaurant or catering
· Selling on e-bay
· Selling an invention
· Custom-designed sweatshirts, etc.
· Selling books (bound, or electronic)
· Product assembly, etc.
Another option to making the product yourself that is very popular, is to sell other people's products - become an affiliate. This way the manufacturing, shipping and storing aspect, of delivery is handled for you - your main task is to advertise, take the orders, and follow through. For many online companies, however, about all you have to do is build websites, learn how to promote them adequately - and the company does the rest. This is so easy, that it could become your best home based business rather easily.
Provide A Service
The other type of home based business is that of providing a service. This could include:
· Typing resumes
· Data entry
· Cleaning offices
· Administrative assistant
· Writing and editing
· Travel agent
· Car repair
Both these types of businesses will allow you operate as an independent, or if you have some money to invest, there are companies that will allow you to franchise (ex. - Servicemaster, Snap-On Tools, WSI Internet, etc.). This means that you can pay a fee, get some marketing process and management support along with the use of their name.
One of the most highly recommended home based businesses and one that makes top dollar today, is the making and selling of your own e-books. If you have the ability to write, and know a little about software programs, then e-books may be for you. Find a "niche-market" (a market to people looking for specific information that is inadequately covered by the major companies); publish an informative e-book on the subject and market to the world with e-bay or with your own affiliate program.
About The AuthorBrian Pratt is a 48 year old New Zealander with over 10 years internet experience. If you are looking for a home based business opportunity be sure to view his website at http://www.bestrealincome.com.
Article Source: http://EzineArticles.com/?expert=Brian_Pratt
If ever there was a time to start your best home based business - now is the time! There has never been such a large amount of information so readily available on the subject as there is now. Help abounds for you.
In this article, I will give you just a preview of what is out there, and how you might go about getting started.
Types of Home Based Businesses Available
Every business, whether in your home, storefront, or high-rise, consists of basically two types. You can provide a product, or a service.
Provide A Product
This traditional type of business requires being able to manufacture the product, distribute it, and store enough of it to meet demand. Here are a few ideas for this:
· Restaurant or catering
· Selling on e-bay
· Selling an invention
· Custom-designed sweatshirts, etc.
· Selling books (bound, or electronic)
· Product assembly, etc.
Another option to making the product yourself that is very popular, is to sell other people's products - become an affiliate. This way the manufacturing, shipping and storing aspect, of delivery is handled for you - your main task is to advertise, take the orders, and follow through. For many online companies, however, about all you have to do is build websites, learn how to promote them adequately - and the company does the rest. This is so easy, that it could become your best home based business rather easily.
Provide A Service
The other type of home based business is that of providing a service. This could include:
· Typing resumes
· Data entry
· Cleaning offices
· Administrative assistant
· Writing and editing
· Travel agent
· Car repair
Both these types of businesses will allow you operate as an independent, or if you have some money to invest, there are companies that will allow you to franchise (ex. - Servicemaster, Snap-On Tools, WSI Internet, etc.). This means that you can pay a fee, get some marketing process and management support along with the use of their name.
One of the most highly recommended home based businesses and one that makes top dollar today, is the making and selling of your own e-books. If you have the ability to write, and know a little about software programs, then e-books may be for you. Find a "niche-market" (a market to people looking for specific information that is inadequately covered by the major companies); publish an informative e-book on the subject and market to the world with e-bay or with your own affiliate program.
About The AuthorBrian Pratt is a 48 year old New Zealander with over 10 years internet experience. If you are looking for a home based business opportunity be sure to view his website at http://www.bestrealincome.com.
Article Source: http://EzineArticles.com/?expert=Brian_Pratt
Tuesday
10 Tips for a Successful Entrepreneurial Pitch
By Timothy Walker
One of the hardest presentations to make is the entrepreneurial pitch. You have a great idea for a business and you want someone to give you money to make it happen. The problem is that venture capitalists, angel investors, and even rich uncles are heavily predisposed against you. Why? Because 99% of the pitches they hear sound like sure-fire prescriptions to lose money!
If you are pitching investors to give you money for a new venture, you should subscribe to the following rules:
1. Explain exactly what your business is within the first thirty seconds. Many entrepreneurs waste valuable time giving loads of data, background and other info—all the while investors are left scratching their heads thinking “What does this business actually DO?”
2. Tell your audience who your customers will be. Paint a vivid, specific picture of these people.
3. Explain why your customers going to give you there hard-earned money.
4. Explain who your competitors are. (And if you say you have no competitors, that is a certain sign you are unsophisticated and deserve no investment money!)
5. Explain why you are the ONE to make this happen.
6. Give your presentation with confidence and enthusiasm. Investors want a founder/CEO to be a chief salesperson; they want to see that you can convince the world of your dream—not just them.
7. Explain what star you can hitch a ride to. Has Best Buy or Radio Shack agreed to distribute your new product? Investors feel much more comfortable knowing you have an established player willing to distribute your wares.
8. Ask for a specific amount of money. If all you do is ask for money, then you can’t complain if an investor gives you $3.25 for a cup of Starbucks coffee.
9. Tell prospects exactly what you are going to spend the money on (hint:a trip to Maui for you and your friends will not impress)
10. Dress well, act confident, and put on the air that you don’t really need their money, but would be willing to accept it if they bring enough to the table to be a strategic partner for you. Sad but true regarding human nature, but people are much more likely to give you money if they feel you don’t really need it.
Finally, make each pitch presentation serve as a focus group for your next presentation. When one group of investors asks you a series of questions after you pitch, write down all of those questions and make sure most of them are answered in your next pitch so that the next group doesn’t have to ask them. Keep pitching and keep improving your pitch and eventually you may get funded.
About the Author:
TJ Walker is the worlds leading speaking coach, author of "Presentation Training A-Z." and "Media Training A-Z." He is the current host of http://www.Speakcast.com and http://www.SpeakingChannel.tv and can be reached at info@speakcast.com. You can read more of his presentation and media tips at http://www.tjsinsights.com.
Article Source: http://EzineArticles.com/?expert=Timothy_Walker
One of the hardest presentations to make is the entrepreneurial pitch. You have a great idea for a business and you want someone to give you money to make it happen. The problem is that venture capitalists, angel investors, and even rich uncles are heavily predisposed against you. Why? Because 99% of the pitches they hear sound like sure-fire prescriptions to lose money!
If you are pitching investors to give you money for a new venture, you should subscribe to the following rules:
1. Explain exactly what your business is within the first thirty seconds. Many entrepreneurs waste valuable time giving loads of data, background and other info—all the while investors are left scratching their heads thinking “What does this business actually DO?”
2. Tell your audience who your customers will be. Paint a vivid, specific picture of these people.
3. Explain why your customers going to give you there hard-earned money.
4. Explain who your competitors are. (And if you say you have no competitors, that is a certain sign you are unsophisticated and deserve no investment money!)
5. Explain why you are the ONE to make this happen.
6. Give your presentation with confidence and enthusiasm. Investors want a founder/CEO to be a chief salesperson; they want to see that you can convince the world of your dream—not just them.
7. Explain what star you can hitch a ride to. Has Best Buy or Radio Shack agreed to distribute your new product? Investors feel much more comfortable knowing you have an established player willing to distribute your wares.
8. Ask for a specific amount of money. If all you do is ask for money, then you can’t complain if an investor gives you $3.25 for a cup of Starbucks coffee.
9. Tell prospects exactly what you are going to spend the money on (hint:a trip to Maui for you and your friends will not impress)
10. Dress well, act confident, and put on the air that you don’t really need their money, but would be willing to accept it if they bring enough to the table to be a strategic partner for you. Sad but true regarding human nature, but people are much more likely to give you money if they feel you don’t really need it.
Finally, make each pitch presentation serve as a focus group for your next presentation. When one group of investors asks you a series of questions after you pitch, write down all of those questions and make sure most of them are answered in your next pitch so that the next group doesn’t have to ask them. Keep pitching and keep improving your pitch and eventually you may get funded.
About the Author:
TJ Walker is the worlds leading speaking coach, author of "Presentation Training A-Z." and "Media Training A-Z." He is the current host of http://www.Speakcast.com and http://www.SpeakingChannel.tv and can be reached at info@speakcast.com. You can read more of his presentation and media tips at http://www.tjsinsights.com.
Article Source: http://EzineArticles.com/?expert=Timothy_Walker
Monday
It's Easier Becoming an Infopreneur
By Wayne Van Dyck
Entrepreneurs thrive during periods of rapid change, and we are living in such a time right now. The good news is that the more rapid the change, the greater the opportunities available to entrepreneurs.
The explosion of new technologies make this an unprecedented period in economic history for entrepreneurial opportunities: cheap computers, new software applications and digital networks - namely the Internet - are powerful tools available to everyone who wants to create financial independence and improve his or her lifestyle.
The Money Game
I've been a student of business since I began my career as a venture capitalist on Wall Street. Over the years I raised millions of dollars to finance numerous entrepreneurs and start-up companies until I decided to become an entrepreneur myself and financed my own companies in broadcasting, alternative energy, software, and telecommunications. I was the CEO of the company that built the first digital network in Moscow, in 1990, and started one of the first B2B Internet service providers.
It's from this perspective that I see fantastic new entrepreneurial opportunities unfolding. And nowhere is this more apparent than in the world of communications and information.
Because information and communication are fundamental components of every human interaction and business transaction, each new communication medium - the telegraph, telephone, radio and television -- has had a successively greater impact on the world, and created great fortunes for those who rode each wave of change. The Internet will be the most significant wave of all.
The Internet
The Internet now makes it possible to reach almost any person, anywhere in the world, in only a few seconds and for only a few pennies. But what makes it even more significant is that computers can convert all the traditional analog forms of information (sound and voice, printed words, pictures and data) into a common digital medium for transmission over the Internet. This capability is radically changing existing businesses and creating vast new entrepreneurial opportunities.
While the Internet is affecting every business in every industry, its greatest impact will be on the information industries' products and services. Think of some of the biggest businesses in the world. Think entertainment (music and movies), think broadcasting (news, information and entertainment), think publishing (books and magazines), and biggest of all, think training and education (books, courses and continuing education).
To see the Internet's potential impact, let's look at one small, well-established medium: the book.
Analog Economics
A physical book requires harvesting trees to make paper, onto which a story or information is transferred via a printing press. Then many hands and lots of energy are required to move the book from manufacturing plant to retail store and, finally, to the consumer. This process is resource, labor and capital intensive.
To see how this works in financial terms, let's consider the author of our book.
In the analog world she writes her book and receives 10 percent of every sale, or $2.50 on each $25 book sale. The publisher retains the remaining $22.50 for manufacturing, distribution and selling expenses. Let's further assume that her publisher pushes hard and sells 25,000 copies in one year, a decent number in the offline publishing world. Our author would then earn $62,500 ($2.50 x 25,000 copies) for her creative efforts.
Digital Economics
The same book can be produced and packaged in a digital form known as an 'eBook', and delivered anywhere in the world in seconds, at 1/100th the cost and with almost no environmental impact.
So let's assume our author writes that same book, but decides to become an entrepreneur in the digital world by setting up a small Web business and selling her eBook online, over the Internet, to a worldwide market. And for the sake of this example, let's assume she sells the same number of books at the same price.
Looking at the costs of doing this, over the year she'll spend about $2,500 to build the Website, $4,000 a month for a half-time Webmaster, $150 per month to host the Website (that sells and collects money 24 hours a day, seven days a week), and an additional $10,000 per month to buy pay-per-click ads on Google to get traffic to her site.
At the end of one year her expenses ($2,500 for construction, $48,000 for the Webmaster, $1,800 for hosting and $120,000 for advertising) would total about $172,300. On the income side, her revenues ($25 per copy x 25,000 copies) would total $625,000. When we subtract her expenses from her revenues, she's left with $452,700. Cheap digital tools and the Internet's reach provide her with the leverage to do a little more work…but make a lot more money. She could never enjoy this sort of success in the offline world.
This simple example shows the amazing leverage of becoming an entrepreneur and selling information products in the new digital world. Whereas in the physical world our author earned 10 percent of the revenues ($62,500), in the digital world she earns more like 70 percent ($452,700), or seven times more income.
The New Capital
This new digital world shifts the advantage from those with, or having access to, financial capital, to those with intellectual capital. And that's exciting.
In the analog world of physical publishing, setting up the systems to manufacture, store, ship, distribute and retail books requires lots of financial capital. Plants and offices have to be built to hold the equipment, people and inventory. Trucks have to be purchased to transport the books to the stores that have to be opened to sell them. As a result, entrepreneurs have had to start almost any venture by first raising a lot of financial capital, commonly known as venture capital.
Again, the Internet changes all this.
In the digital world, the business infrastructure is embedded inside computers and networks, and increasingly intelligent software replaces most of the manual and clerical functions critical to any business. Setting up a digital business requires intellectual capital but relatively little financial capital. Thus the power shifts from the people with the money to the people with the ideas and intellectual horsepower to recognize, harness, and leverage the new information technologies.
The Economic Tsunami
Already we've seen 30-year-olds start with little or nothing on the Internet and become multimillionaires (even some billionaires) while large companies run to the courts in an effort to hold back the economic tsunami brought on by these new technologies and quick-witted entrepreneurs.
We first saw the digital world impact the music industry; now it's affecting Hollywood's monopoly on film and video distribution, and soon we'll see it affecting the publishing and education fields. Much faster, lower cost digital systems are replacing traditional, slow physical manufacturing and distribution systems.
As the older physical systems crumble under the economics of the new technologies, countless jobs and careers are being lost in the process. We see long-term employment disappearing; pensions are on the way out; salaries are not what they used to be. And this comes at a time when the cost of living continues to rise. As a result, we all need to begin thinking more about becoming entrepreneurs - to understand and take advantage of these new digital technologies by creating new information products and services that will leverage our skills and expertise.
Traditionally, entrepreneurs have not only had to have the ability to envision something new, they had to raise the capital and build complex organizations to supply their new product or service, and then they required the skills to lead, coordinate and manage them.
Infopreneurs
What makes the Internet and information publishing businesses so exciting is that they don't require the traditional skills of money raising, organizational development and management to launch and build. This opens the new financial doors to a much larger group of potential entrepreneurs.
Entrepreneurs capitalizing on the new areas of digital information publishing are becoming known as infopreneurs. They think and work differently.
Infopreneurs are the new entrepreneurs who envision ways to apply new information technologies and systems to satisfy market needs and wants. They can see and create new economic models. They don't need to raise capital; they create it instead. They don't manage large organizations; they guide small teams. They don't work in corporate office complexes, but in bedrooms across America. They don't have onsite employees, they have contractors spread around cyberspace. And they make a lot of money. This is the new breed.
The businesses they build are also different.
Virtual Businesses
Infopreneurs are creating a whole new category of opportunity known as virtual businesses. Virtual businesses exist almost entirely inside computers and networks. Most of the business functions that are handled by teams of people in the offline world are now embedded in software applications. Virtual businesses are automated collections of hardware and software connected to their customers via digital networks. They operate 24/7, selling and delivering information products to worldwide markets, with minimum human intervention.
Virtual businesses receive their customers over the Internet and respond with automated product presentations and virtual salespeople. Automated eCommerce engines process transactions, and products are shipped and delivered electronically. Software systems provide supervision, control and management.
Virtual businesses exist today that were started on shoestrings. Yet they serve the same number of customers and produce the same level of profits as venture-backed companies launched with millions of dollars and significant investments in plants and equipment. There are virtual businesses run from bedrooms that make more than companies with hundreds of employees. This is truly an entrepreneurial heyday.
Benefits of Becoming an Infopreneur
If you've often thought about becoming an entrepreneur, or you've looking at your existing economic world quaking and shaking, if you no longer see a bright future in a big organization, if you're worried about your financial outlook, if you long for something different or more lucrative, consider becoming an infopreneur.
Becoming an infopreneur offers many significant benefits.
· You get to be your own boss. Working for yourself brings the freedom to work on what you want, when you want.
· You can work anywhere. Since all your activities take place via the Net, you can be anywhere in the world…on the beach in Hawaii, in a mountain cabin in the Alps, or at a Starbucks in Manhattan.
· You don't need much capital. Info businesses can be launched on a shoestring and throw off capital instead of consuming it. The only significant capital you'll need is the intellectual capital you create by learning how to exploit these new technologies.
· You can start in your spare time and at your own pace. You can start slowly and maintain your nine-to-five gig while you learn the ropes and develop the confidence and income to make the big leap to independence.
· You don't need employees. All the specialized talent, skills, and help you'll require can be hired over the Net, on a contract basis. There's no overhead or burn rate to keep you up at night. You don't even need any real management skills.
· You can make a lot of money. I personally know infopreneurs that make millions each year and employ only a few outside contractors. One is making over $8 million, after expenses, with just nine employees. That's the leverage of virtual companies.
Internet information publishing is the most accessible entrepreneurial opportunity you will see in your lifetime. It's the easiest, fastest and least risky way to create financial independence, or build a fortune. Best of all, you can do it on your terms, with no venture capitalists or shareholders telling you what to do.
Maybe you should consider becoming an infopreneur.
Wayne Van Dyck is the CEO of Six Degrees Media Inc. in Sausalito, CA. His company designs, builds and operates virtual businesses, including http://www.SellersVoice.com and http://www.SimpleMoneyMachines.com. He is a contributing author to Walking With Wise Entrepreneurs along with Donald Trump, Harv Ecker and Dan Kennedy. http://www.SimpleMoneyMachines.com is the first complete Internet Business-In-A-Box. Now you can create a complete online business in less than 30 minutes with NO technical skills or expensive webmasters. Better yet, you get all the traffic and conversion tools you need to really make money. You get over $25,000 worth of technology for less than the cost of a cup of coffee a day.
Article Source: http://EzineArticles.com/?expert=Wayne_Van_Dyck
Entrepreneurs thrive during periods of rapid change, and we are living in such a time right now. The good news is that the more rapid the change, the greater the opportunities available to entrepreneurs.
The explosion of new technologies make this an unprecedented period in economic history for entrepreneurial opportunities: cheap computers, new software applications and digital networks - namely the Internet - are powerful tools available to everyone who wants to create financial independence and improve his or her lifestyle.
The Money Game
I've been a student of business since I began my career as a venture capitalist on Wall Street. Over the years I raised millions of dollars to finance numerous entrepreneurs and start-up companies until I decided to become an entrepreneur myself and financed my own companies in broadcasting, alternative energy, software, and telecommunications. I was the CEO of the company that built the first digital network in Moscow, in 1990, and started one of the first B2B Internet service providers.
It's from this perspective that I see fantastic new entrepreneurial opportunities unfolding. And nowhere is this more apparent than in the world of communications and information.
Because information and communication are fundamental components of every human interaction and business transaction, each new communication medium - the telegraph, telephone, radio and television -- has had a successively greater impact on the world, and created great fortunes for those who rode each wave of change. The Internet will be the most significant wave of all.
The Internet
The Internet now makes it possible to reach almost any person, anywhere in the world, in only a few seconds and for only a few pennies. But what makes it even more significant is that computers can convert all the traditional analog forms of information (sound and voice, printed words, pictures and data) into a common digital medium for transmission over the Internet. This capability is radically changing existing businesses and creating vast new entrepreneurial opportunities.
While the Internet is affecting every business in every industry, its greatest impact will be on the information industries' products and services. Think of some of the biggest businesses in the world. Think entertainment (music and movies), think broadcasting (news, information and entertainment), think publishing (books and magazines), and biggest of all, think training and education (books, courses and continuing education).
To see the Internet's potential impact, let's look at one small, well-established medium: the book.
Analog Economics
A physical book requires harvesting trees to make paper, onto which a story or information is transferred via a printing press. Then many hands and lots of energy are required to move the book from manufacturing plant to retail store and, finally, to the consumer. This process is resource, labor and capital intensive.
To see how this works in financial terms, let's consider the author of our book.
In the analog world she writes her book and receives 10 percent of every sale, or $2.50 on each $25 book sale. The publisher retains the remaining $22.50 for manufacturing, distribution and selling expenses. Let's further assume that her publisher pushes hard and sells 25,000 copies in one year, a decent number in the offline publishing world. Our author would then earn $62,500 ($2.50 x 25,000 copies) for her creative efforts.
Digital Economics
The same book can be produced and packaged in a digital form known as an 'eBook', and delivered anywhere in the world in seconds, at 1/100th the cost and with almost no environmental impact.
So let's assume our author writes that same book, but decides to become an entrepreneur in the digital world by setting up a small Web business and selling her eBook online, over the Internet, to a worldwide market. And for the sake of this example, let's assume she sells the same number of books at the same price.
Looking at the costs of doing this, over the year she'll spend about $2,500 to build the Website, $4,000 a month for a half-time Webmaster, $150 per month to host the Website (that sells and collects money 24 hours a day, seven days a week), and an additional $10,000 per month to buy pay-per-click ads on Google to get traffic to her site.
At the end of one year her expenses ($2,500 for construction, $48,000 for the Webmaster, $1,800 for hosting and $120,000 for advertising) would total about $172,300. On the income side, her revenues ($25 per copy x 25,000 copies) would total $625,000. When we subtract her expenses from her revenues, she's left with $452,700. Cheap digital tools and the Internet's reach provide her with the leverage to do a little more work…but make a lot more money. She could never enjoy this sort of success in the offline world.
This simple example shows the amazing leverage of becoming an entrepreneur and selling information products in the new digital world. Whereas in the physical world our author earned 10 percent of the revenues ($62,500), in the digital world she earns more like 70 percent ($452,700), or seven times more income.
The New Capital
This new digital world shifts the advantage from those with, or having access to, financial capital, to those with intellectual capital. And that's exciting.
In the analog world of physical publishing, setting up the systems to manufacture, store, ship, distribute and retail books requires lots of financial capital. Plants and offices have to be built to hold the equipment, people and inventory. Trucks have to be purchased to transport the books to the stores that have to be opened to sell them. As a result, entrepreneurs have had to start almost any venture by first raising a lot of financial capital, commonly known as venture capital.
Again, the Internet changes all this.
In the digital world, the business infrastructure is embedded inside computers and networks, and increasingly intelligent software replaces most of the manual and clerical functions critical to any business. Setting up a digital business requires intellectual capital but relatively little financial capital. Thus the power shifts from the people with the money to the people with the ideas and intellectual horsepower to recognize, harness, and leverage the new information technologies.
The Economic Tsunami
Already we've seen 30-year-olds start with little or nothing on the Internet and become multimillionaires (even some billionaires) while large companies run to the courts in an effort to hold back the economic tsunami brought on by these new technologies and quick-witted entrepreneurs.
We first saw the digital world impact the music industry; now it's affecting Hollywood's monopoly on film and video distribution, and soon we'll see it affecting the publishing and education fields. Much faster, lower cost digital systems are replacing traditional, slow physical manufacturing and distribution systems.
As the older physical systems crumble under the economics of the new technologies, countless jobs and careers are being lost in the process. We see long-term employment disappearing; pensions are on the way out; salaries are not what they used to be. And this comes at a time when the cost of living continues to rise. As a result, we all need to begin thinking more about becoming entrepreneurs - to understand and take advantage of these new digital technologies by creating new information products and services that will leverage our skills and expertise.
Traditionally, entrepreneurs have not only had to have the ability to envision something new, they had to raise the capital and build complex organizations to supply their new product or service, and then they required the skills to lead, coordinate and manage them.
Infopreneurs
What makes the Internet and information publishing businesses so exciting is that they don't require the traditional skills of money raising, organizational development and management to launch and build. This opens the new financial doors to a much larger group of potential entrepreneurs.
Entrepreneurs capitalizing on the new areas of digital information publishing are becoming known as infopreneurs. They think and work differently.
Infopreneurs are the new entrepreneurs who envision ways to apply new information technologies and systems to satisfy market needs and wants. They can see and create new economic models. They don't need to raise capital; they create it instead. They don't manage large organizations; they guide small teams. They don't work in corporate office complexes, but in bedrooms across America. They don't have onsite employees, they have contractors spread around cyberspace. And they make a lot of money. This is the new breed.
The businesses they build are also different.
Virtual Businesses
Infopreneurs are creating a whole new category of opportunity known as virtual businesses. Virtual businesses exist almost entirely inside computers and networks. Most of the business functions that are handled by teams of people in the offline world are now embedded in software applications. Virtual businesses are automated collections of hardware and software connected to their customers via digital networks. They operate 24/7, selling and delivering information products to worldwide markets, with minimum human intervention.
Virtual businesses receive their customers over the Internet and respond with automated product presentations and virtual salespeople. Automated eCommerce engines process transactions, and products are shipped and delivered electronically. Software systems provide supervision, control and management.
Virtual businesses exist today that were started on shoestrings. Yet they serve the same number of customers and produce the same level of profits as venture-backed companies launched with millions of dollars and significant investments in plants and equipment. There are virtual businesses run from bedrooms that make more than companies with hundreds of employees. This is truly an entrepreneurial heyday.
Benefits of Becoming an Infopreneur
If you've often thought about becoming an entrepreneur, or you've looking at your existing economic world quaking and shaking, if you no longer see a bright future in a big organization, if you're worried about your financial outlook, if you long for something different or more lucrative, consider becoming an infopreneur.
Becoming an infopreneur offers many significant benefits.
· You get to be your own boss. Working for yourself brings the freedom to work on what you want, when you want.
· You can work anywhere. Since all your activities take place via the Net, you can be anywhere in the world…on the beach in Hawaii, in a mountain cabin in the Alps, or at a Starbucks in Manhattan.
· You don't need much capital. Info businesses can be launched on a shoestring and throw off capital instead of consuming it. The only significant capital you'll need is the intellectual capital you create by learning how to exploit these new technologies.
· You can start in your spare time and at your own pace. You can start slowly and maintain your nine-to-five gig while you learn the ropes and develop the confidence and income to make the big leap to independence.
· You don't need employees. All the specialized talent, skills, and help you'll require can be hired over the Net, on a contract basis. There's no overhead or burn rate to keep you up at night. You don't even need any real management skills.
· You can make a lot of money. I personally know infopreneurs that make millions each year and employ only a few outside contractors. One is making over $8 million, after expenses, with just nine employees. That's the leverage of virtual companies.
Internet information publishing is the most accessible entrepreneurial opportunity you will see in your lifetime. It's the easiest, fastest and least risky way to create financial independence, or build a fortune. Best of all, you can do it on your terms, with no venture capitalists or shareholders telling you what to do.
Maybe you should consider becoming an infopreneur.
Wayne Van Dyck is the CEO of Six Degrees Media Inc. in Sausalito, CA. His company designs, builds and operates virtual businesses, including http://www.SellersVoice.com and http://www.SimpleMoneyMachines.com. He is a contributing author to Walking With Wise Entrepreneurs along with Donald Trump, Harv Ecker and Dan Kennedy. http://www.SimpleMoneyMachines.com is the first complete Internet Business-In-A-Box. Now you can create a complete online business in less than 30 minutes with NO technical skills or expensive webmasters. Better yet, you get all the traffic and conversion tools you need to really make money. You get over $25,000 worth of technology for less than the cost of a cup of coffee a day.
Article Source: http://EzineArticles.com/?expert=Wayne_Van_Dyck
Thursday
The Simplest Way to Get Online Passive Income
By Elymar Apao
Based on my research, this seems to be the basic principle that website owners have been following to get passive income online:
* Get many people to come to your website
* Get them to click on your Adsense links
Sounds simple enough. Get people into your website from Google search, then link out to an Adsense Ad. Search In – Adsense Out.
Practically applying it to get sufficient commendable income, however, can be quite a challenge.
The first problem is how to get many visitors to your website.
That’s where Search Engine Optimization comes in. However, this is really easier said that done. It’s a bit of an artwork. You basically have to read the mind of an Internet user. What keywords would he use? Why would he visit your website? Do you have the content go get people interested enough to get to your website?
Basically, your goal is visibility. You have to be seen. You can do this using SEO or using traditional brand-building methods. Tell your friends, family and colleagues. If they have websites, politely ask if you could link with each other.
For those lucky few that are already on top of the search engines, this is not a problem. Others (including myself) would have to work hard at it. Look at FilipinoLinks.com. It’s been around for a very long time and has made quite a foundation. It would not be too difficult for its owners to tweak the website for SEO.
Experts have varied opinions on what to put in a website. Some say, put relevant important content – with around 500-1000 words on each of your website. Some say provide simple 300 word news posts.
Another option to get clicks would be to advertise online for keywords. Adwords is an example of a tool that can allow you to do this. There will be marketing expenses in this scenario. The goal here is to get more Adsense income than Adwords Expenses – which is really basic business sense. This is easier said than done, I tried it and got dismal results.
The next problem would be how to get visitors to click on Adsense links.
Well, the first thing that needs to be done is to get an Adsense account. It’s pretty easy to setup. After that, you need to put the Adsense links on your website. There are people who say make it blend it when the rest of your pages. Here, on my website, you can see my Adsense Ads that seem to be part of the overall theme.
Other experts say the more noticeable the advertisements, the more they will be clicked. In this case, the Ads stand out prominently – with a different, and sometimes contrasting color scheme. One tip given was actually position the Google Ad right next to an image/picture. Viewers tend to click on picture links, so more income potential income there.
What does this all mean for a Filipino Entrepreneur?
In my point of view, it means opportunities. Although I have just started experimenting on all of this myself, there seems to be a real possibility of gaining a little revenue. For example, I started this website (last January) and have,in my first month I gained US$7 from Adsense. It’s not much but consider this:
* My expenses so far have been the webhosting (US$4 monthly), and domain name (US$3 for one year – got it at a discount).
* If I continue getting US$7 a month, that would be, US$84 a year.
* My year’s hosting would be US$48
* My theoretical income for one year would be US$33.
There are other costs, of course, from writing the content for this website – electricity, less time to do other things, etc… I didn’t include it yet. If you had pre-existing content, this wouldn’t matter to you. Just upload it and you should be ready.
For example, if you had a song lyrics database, you could find a pretty reliable web developer, have him upload your database, and include AdSense. Optimize it for search and you should soon get some revenue. It will probably not be big, but enough to get you interested.
I remember on my last test with the wordtracker application, “Pinoy Ako Lyrics” were some of the top keywords I found. People were actually looking for lyrics of Filipino songs. Since new songs come out every month, whoever gets the lyrics out soonest would be found earlier.
If you had a database of all Philippine Lotto Results ever since it began, you could probably have a statistics analyzer custom-made from your website. It could give suggested lotto numbers based on historical info. That would be something a lot of people would go to.
There are probably other more interesting opportunities for the web-savvy Pinoy entrepreneur. As long as you get people to your website, and get them to click on an advertisement, there will be revenue.
Elymar Apao, AKA Jozzua, is a Philippine Blogger who writes about Technology, Gadgets, Entrepreneurship and Philippine Experiences.
Promotes SEO in the Philippines through the Isulong SEOPH contest
Article Source: http://EzineArticles.com/?expert=Elymar_Apao
Based on my research, this seems to be the basic principle that website owners have been following to get passive income online:
* Get many people to come to your website
* Get them to click on your Adsense links
Sounds simple enough. Get people into your website from Google search, then link out to an Adsense Ad. Search In – Adsense Out.
Practically applying it to get sufficient commendable income, however, can be quite a challenge.
The first problem is how to get many visitors to your website.
That’s where Search Engine Optimization comes in. However, this is really easier said that done. It’s a bit of an artwork. You basically have to read the mind of an Internet user. What keywords would he use? Why would he visit your website? Do you have the content go get people interested enough to get to your website?
Basically, your goal is visibility. You have to be seen. You can do this using SEO or using traditional brand-building methods. Tell your friends, family and colleagues. If they have websites, politely ask if you could link with each other.
For those lucky few that are already on top of the search engines, this is not a problem. Others (including myself) would have to work hard at it. Look at FilipinoLinks.com. It’s been around for a very long time and has made quite a foundation. It would not be too difficult for its owners to tweak the website for SEO.
Experts have varied opinions on what to put in a website. Some say, put relevant important content – with around 500-1000 words on each of your website. Some say provide simple 300 word news posts.
Another option to get clicks would be to advertise online for keywords. Adwords is an example of a tool that can allow you to do this. There will be marketing expenses in this scenario. The goal here is to get more Adsense income than Adwords Expenses – which is really basic business sense. This is easier said than done, I tried it and got dismal results.
The next problem would be how to get visitors to click on Adsense links.
Well, the first thing that needs to be done is to get an Adsense account. It’s pretty easy to setup. After that, you need to put the Adsense links on your website. There are people who say make it blend it when the rest of your pages. Here, on my website, you can see my Adsense Ads that seem to be part of the overall theme.
Other experts say the more noticeable the advertisements, the more they will be clicked. In this case, the Ads stand out prominently – with a different, and sometimes contrasting color scheme. One tip given was actually position the Google Ad right next to an image/picture. Viewers tend to click on picture links, so more income potential income there.
What does this all mean for a Filipino Entrepreneur?
In my point of view, it means opportunities. Although I have just started experimenting on all of this myself, there seems to be a real possibility of gaining a little revenue. For example, I started this website (last January) and have,in my first month I gained US$7 from Adsense. It’s not much but consider this:
* My expenses so far have been the webhosting (US$4 monthly), and domain name (US$3 for one year – got it at a discount).
* If I continue getting US$7 a month, that would be, US$84 a year.
* My year’s hosting would be US$48
* My theoretical income for one year would be US$33.
There are other costs, of course, from writing the content for this website – electricity, less time to do other things, etc… I didn’t include it yet. If you had pre-existing content, this wouldn’t matter to you. Just upload it and you should be ready.
For example, if you had a song lyrics database, you could find a pretty reliable web developer, have him upload your database, and include AdSense. Optimize it for search and you should soon get some revenue. It will probably not be big, but enough to get you interested.
I remember on my last test with the wordtracker application, “Pinoy Ako Lyrics” were some of the top keywords I found. People were actually looking for lyrics of Filipino songs. Since new songs come out every month, whoever gets the lyrics out soonest would be found earlier.
If you had a database of all Philippine Lotto Results ever since it began, you could probably have a statistics analyzer custom-made from your website. It could give suggested lotto numbers based on historical info. That would be something a lot of people would go to.
There are probably other more interesting opportunities for the web-savvy Pinoy entrepreneur. As long as you get people to your website, and get them to click on an advertisement, there will be revenue.
Elymar Apao, AKA Jozzua, is a Philippine Blogger who writes about Technology, Gadgets, Entrepreneurship and Philippine Experiences.
Promotes SEO in the Philippines through the Isulong SEOPH contest
Article Source: http://EzineArticles.com/?expert=Elymar_Apao
Give Your Online Business A Super Boost.
By David Carter
If you have an online business and it isn’t making any money, perhaps through a lack of hits, you can give it a real boost, by writing articles.
So how does that work? It’s easy, and it costs you nothing. First of all, write some articles, and that’s not difficult. They can be about anything, and I mean anything, from tuning a piano, to the effects of nuclear fallout at Chernobyl, to running a small business magazine from home. Anything. Of course, it gives credence to your written work, if you have some knowledge and expertise in your subject, but we all have experience of something.
Perhaps you were a student once, however long ago. Perhaps you still have your study notes. Dig them out and knock them into shape. Perhaps you have accountancy experience, or of managing a business, or maybe you are an expert fisherman, or a cricket umpire, a driving instructor, a great swimmer, a whiz at metalwork, anything. We all have talents and expertise in some areas, it is just a case of recognising the fact, and making the most of them.
Once you’ve found your subjects, write away, ideally around 500 words each time. If you have long stuff, break it up into more manageable chunks. You cannot include within the article blatant advertising or promotion for your business, nor write a press release publicising any business, web site, or event, but never fear, you will benefit, and this is how.
At the end of the article you can include a biography section, perhaps three or four paragraphs long. It might include something like “James Parkes was an accountant for twenty-two years and you can find details of his services at www.jamesparkes.com ” (don’t fret that’s a dummy address.) But you get the drift. You can include three or four different website addresses in your biography section, and they all lead directly back to you, and your enterprises.
So where do you go then, with these articles? You upload them to an article exchange. There are dozens of these about now, testament to how successful they have been. I like ezinearticles.com, one of the first, and still for me, the best. And no, I have no financial interest in this site, nor am I an affiliate.
It costs you nothing to upload your articles, and you can upload as many, or as few, as you like, and once their moderator has passed them as acceptable, your articles go live on their database. They currently have over 150,000 live articles running on every subject under the sun, and that attracts a huge viewing audience. Google “article exchanges” to find many others.
I have forty plus articles running at present, and over 15,000 people have viewed my articles worldwide, I kid you not. Every article has its little hit counter for you to monitor if you so wish. If only one in twenty of those viewers clicked on one of my web site addresses in my biog section, then over 750 people have viewed my stuff, and that’s 750 potential customers I didn’t have before, and it has cost me nothing, other than a little bit of time.
But it doesn’t stop there. Anyone, and I mean anyone, can reproduce those articles free of charge, in their newspapers and magazines, on their web sites, and within newsletters and ezines and ebooks, right around the world. And they do. There is a hunger out there for fresh new writing on every subject, and the articles are picked up, and reproduced, time and time again. The publications and web sites reproducing these articles may do so as often as they like, providing they publish the article in its entirety, exactly as is, including your biog paragraphs at the foot.
So your messages are now being carried free of charge all around the globe by third parties you don’t even know. Literally so. My articles have appeared dozens of times in American, Australian, Canadian, Indian, and New Zealand media, to name but a few, so eventually you have no idea how many people actually see your scribblings, but that doesn’t matter, providing it brings additional new viewers to your sites. Last time I looked, I had over 500 copies of my articles running worldwide, and how many viewers are seeing them? A huge number, that’s for sure, and that publicity has cost nothing. If I can do it, anyone can.
As we all know, hits make sales. What’s the point of having a great website that no one ever sees? This way, an almost unlimited number of viewers can be driven to your site, for free. It really does work.
Never consider paying to have your articles published, as some exchanges will try and do. That would defeat the object. And why pay per click either, when you can have clicks for nowt? Try and write a new article every week. That way, you will continually refresh your viewers and audience, and build up greater content available. It doesn’t have to cost a fortune to make your websites successful. Give it a try. Be successful. You can do it, you really can.
This article first appeared in the English home business magazine "The Mill".
David Carter’s latest published work is SPLAM! Successful Property Letting And Management. Splam! contains over 240 pages of hints and tips on how to start your own property business on a limited budget, and how to successfully let residential property. You can view actual extracts of the book at http://www.splam.co.uk and order a download or a hard copy at this site, or you can go direct to the publishers at http://www.lulu.com/dc. He also runs a holiday cottage website where you can access over 7,000 holiday cottages, apartments and villas worldwide at http://www.pebblebeachmedia.co.uk. Don’t you deserve a holiday this year? Well of course you do! You can contact David on any matter, any time, at supalife@aol.com
Article Source: http://EzineArticles.com/?expert=David_Carter
If you have an online business and it isn’t making any money, perhaps through a lack of hits, you can give it a real boost, by writing articles.
So how does that work? It’s easy, and it costs you nothing. First of all, write some articles, and that’s not difficult. They can be about anything, and I mean anything, from tuning a piano, to the effects of nuclear fallout at Chernobyl, to running a small business magazine from home. Anything. Of course, it gives credence to your written work, if you have some knowledge and expertise in your subject, but we all have experience of something.
Perhaps you were a student once, however long ago. Perhaps you still have your study notes. Dig them out and knock them into shape. Perhaps you have accountancy experience, or of managing a business, or maybe you are an expert fisherman, or a cricket umpire, a driving instructor, a great swimmer, a whiz at metalwork, anything. We all have talents and expertise in some areas, it is just a case of recognising the fact, and making the most of them.
Once you’ve found your subjects, write away, ideally around 500 words each time. If you have long stuff, break it up into more manageable chunks. You cannot include within the article blatant advertising or promotion for your business, nor write a press release publicising any business, web site, or event, but never fear, you will benefit, and this is how.
At the end of the article you can include a biography section, perhaps three or four paragraphs long. It might include something like “James Parkes was an accountant for twenty-two years and you can find details of his services at www.jamesparkes.com ” (don’t fret that’s a dummy address.) But you get the drift. You can include three or four different website addresses in your biography section, and they all lead directly back to you, and your enterprises.
So where do you go then, with these articles? You upload them to an article exchange. There are dozens of these about now, testament to how successful they have been. I like ezinearticles.com, one of the first, and still for me, the best. And no, I have no financial interest in this site, nor am I an affiliate.
It costs you nothing to upload your articles, and you can upload as many, or as few, as you like, and once their moderator has passed them as acceptable, your articles go live on their database. They currently have over 150,000 live articles running on every subject under the sun, and that attracts a huge viewing audience. Google “article exchanges” to find many others.
I have forty plus articles running at present, and over 15,000 people have viewed my articles worldwide, I kid you not. Every article has its little hit counter for you to monitor if you so wish. If only one in twenty of those viewers clicked on one of my web site addresses in my biog section, then over 750 people have viewed my stuff, and that’s 750 potential customers I didn’t have before, and it has cost me nothing, other than a little bit of time.
But it doesn’t stop there. Anyone, and I mean anyone, can reproduce those articles free of charge, in their newspapers and magazines, on their web sites, and within newsletters and ezines and ebooks, right around the world. And they do. There is a hunger out there for fresh new writing on every subject, and the articles are picked up, and reproduced, time and time again. The publications and web sites reproducing these articles may do so as often as they like, providing they publish the article in its entirety, exactly as is, including your biog paragraphs at the foot.
So your messages are now being carried free of charge all around the globe by third parties you don’t even know. Literally so. My articles have appeared dozens of times in American, Australian, Canadian, Indian, and New Zealand media, to name but a few, so eventually you have no idea how many people actually see your scribblings, but that doesn’t matter, providing it brings additional new viewers to your sites. Last time I looked, I had over 500 copies of my articles running worldwide, and how many viewers are seeing them? A huge number, that’s for sure, and that publicity has cost nothing. If I can do it, anyone can.
As we all know, hits make sales. What’s the point of having a great website that no one ever sees? This way, an almost unlimited number of viewers can be driven to your site, for free. It really does work.
Never consider paying to have your articles published, as some exchanges will try and do. That would defeat the object. And why pay per click either, when you can have clicks for nowt? Try and write a new article every week. That way, you will continually refresh your viewers and audience, and build up greater content available. It doesn’t have to cost a fortune to make your websites successful. Give it a try. Be successful. You can do it, you really can.
This article first appeared in the English home business magazine "The Mill".
David Carter’s latest published work is SPLAM! Successful Property Letting And Management. Splam! contains over 240 pages of hints and tips on how to start your own property business on a limited budget, and how to successfully let residential property. You can view actual extracts of the book at http://www.splam.co.uk and order a download or a hard copy at this site, or you can go direct to the publishers at http://www.lulu.com/dc. He also runs a holiday cottage website where you can access over 7,000 holiday cottages, apartments and villas worldwide at http://www.pebblebeachmedia.co.uk. Don’t you deserve a holiday this year? Well of course you do! You can contact David on any matter, any time, at supalife@aol.com
Article Source: http://EzineArticles.com/?expert=David_Carter
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